Categories
Miscellany

Shop Small, Shop Local

As I (Bryan here, speaking in first-person for once, because this is personal) find my feet in the letterpress printing world, I’m looking to build a sustainable, responsible small business that can support my family, but I’m also hoping to build a community and a support network, especially locally here in Chicago.

So the holidays are weird for me, both on a personal and professional level. I’m an atheist anti-capitalist, but I still love Christmas and many of its traditions, especially spending time with family. I really like giving and getting gifts, but I get hung-up on avoiding chain stores and shitty corporations and mass-produced planned-obsolescent proprietary landfill. I end up paralyzed by the whole process.

So here are a bunch of local (or small, family/friend-owned) businesses to support, not only during the holidays, but year-round. When you buy from these folks, know that you’re feeding good people and their families, not providing an unsustainable ROI for investors.

Let me start with my own small business, Midwest Ephemera. I don’t really have much in the way of products, but we’re here for all your printing, design, and photography needs. These are confusing and expensive services, but I love holding your hand and making you part of the process to create something special. Same deal with my shopmate C’mon Home, my success is linked to Matt’s, so don’t feel like you’re going to hurt my feelings if you think he’s a better fit for your project.

I’m sure in writing this monster list, I’ve forgotten many lifelong friends, sorry, please remind me and I’ll add you.

Gifts/Apparel

Field Notes (my employer) made-in-USA memo books
Beside Ourselves candles, scarves, shoelaces, greeting cards
Nerfect Mr. Walters’ awesome plushies, pins, artwork
Wolf Bait and B-Girls Hundreds of local arts/crafts in one shop
Shirts So Good obscure classic rock and pop culture shirts
Draplin Design Co. (Portland, OR) hats, t-shirts, posters, gifts
Leigh McKolay Design badass-earth-mother design

Books

Thriftbooks (online) I sure as f**k wouldn’t be offended if you gifted me a used book (or two) instead of wasting $35 on a new one (See also: records) So cheap.
Open Books a great browsable local resource for used (and new) books
Quimby’s the Chicago book/zine institution
Matter (Denver) the mighty Rick Griffith’s bookstore/giftshop

Records

Again, no problem at all getting a used record as a gift!
Orbit Records the new great shop in my neighborhood
Oak Park Records the old great shop in my neighborhood
Bucket O’ Blood another favorite, run by the nicest people, also books!
Jump Up Chuck’s Ska/Reggae online superstore
Revolver Records (Pensacola) my old pal Elvis
Everybody’s (Cincinnati) made me the man I am today
Shake It (Cincinnati) maybe even better than Everybody’s?

Scooter/Motorcycle

Tarnish local shop w/great gifts, esp for women motorcyclists
Vespa Club of America store, or a gift membership
Lambretta Club USA store, or a gift membership
Scoot 66 Tours (L.A.) Vespa Route 66 tours
Also: support your local scooter shops and small businesses
(Too many to list, ask for specific references based on location/needs!)

Artists/Printmakers

Starshaped Press amazing Chicago-centric hand-typeset prints
Chema Skandal posters, zines, slipmats, t-shirts
Kent Smith mixed-media pop culture mashups
René Arceo amazing wood and lino-cut prints
Ben Blount posters and books
Brad Vetter (Louisville) music posters
Aquarius House letterpress art prints and cards
Shea Cahill zines and such
Rob Syers (St. Louis) Gumballhead the Cat and “Space Witches”
Phineas X. Jones paintings and prints
Steven Shay mixed-media collages, lots of Chicago content
Ron Richter (NYC) paintings

Like scooter shop friends, my printer/artist friends are too many to list, let me know if you’re looking for something specific and I’ll point you towards it.

Partners in Print/Hamilton/Ladies of Letterpress all offer a few gift items, but more importantly offer classes and resources for new printers. Also, if you’re donating some cash this year, I’d love to see it go their way.

Experiences

New Rose Catering meal delivery, events, or cooking classes
Heather Parker family/portrait photography
The Lincoln Lodge comedy events and classes
Crybaby Tattoo tattoos by Nina Flomp

Guitar Pedals That Make Fart Sounds

The Fart Pedal my friend Steve won Shark Tank and he’s out of control

Buy Used!

Buy used! Thrift stores are pretty picked-over these days and but ask your friends and keep an eye out on the neighborhood swap lists, people have good stuff they don’t use and are often happy to sell it. Look on Etsy and eBay for long-lost souvenirs of childhood or mementos with personal relevance to a friend. Most books, records, CDs, DVDs, video games are available used for a fraction of the price and you’re keeping stuff out of landfills. Have you ever seen how many $3 Crock Pots are stacked up at every thrift store? Who is buying a new Crock Pot?

Categories
Projects

Return of the Spinvite™

Inked up (7" record)

In the year since we printed the first Spinvite™ we put the whole project on the back burner to complete some other projects (listed here). But we’ve never stopped dreaming about paper records. We have big plans for the Spinvite, and as such, we applied for a trademark towards the beginning of the year. The process is slow, but we recently received a notification from the Trademark Office that everything’s on track and it should be finalized soon. In the meantime, we’ve been doing R&D and saving money to invest into some upgrades that’ll improve the product and bring down the cost and production time.

George (Studio on Fire), Bob (Skylab Letterpress), Ben (Letterpess Mechanic) and Bryan (Midwest Ephemera) at Wayzgoose 2022.

Our holiday cards used up about a third of our initial batch of blank records and labels, so we’d been looking for an excuse to print more on the existing blanks. Hamilton Woodtype and Printing Museum’s annual “Wayzgoose” conference is our favorite event of the year, with amazing lectures and workshops. One of the highlights of the weekend is a “Print Swap” where attendees trade their prints, usually made specifically for the event. It’s a great way to meet new friends and see what your old friends have been up to. It was obvious… a Wayzgoose Spinvite! What better way to show off our growing skills and capabilities?

hand-set type for "Inked Up" Spinvite

We set to work… this time out, we used all hand-set type, printing three colors on the label, two colors on the jukebox tags, and one color on the sleeve. It took about two and a half full workdays to typeset, print, and assemble 120 pieces. Once again, the glossy labels were the hardest part to print. When we print more blanks, we’re going to switch to uncoated stock which will make them easier to print and offer more color options. We’re also looking at different stock for the records themselves, we have some ideas that will show off the grooves to better effect.

"Inked Up" jukebox labels

We packed a 1950s record tote full of “records” to swap, and headed off for Two Rivers. The weekend, as always, was wonderful and educational, and our Spinvites were a big hit with the other printers and designers. We came home with a giant stack of wonderful posters and cards that we received in trade.

Final "Inked Up" Spinvite in sleeve with jukebox strip
grooves (detail)

About a third of the run of the original “blanks” remains, hopefully we’ll find another project or two for those as we develop the next-generation Spinvite over the winter. Please keep us in mind if you need invitations, announcements, gift certificates, awards, anything that could be presented as a 7″ circle. We can of course design and print jukebox tags, custom sleeves for DJs or collectors, business cards, stationery. If there’s any design or printing at all we can help with, please give us a shout! We could even design and print your actual record labels and sleeves.

Categories
Projects

Making a Record

Our friends know that Bedell family holiday cards are irregular and often late, but worth the wait. Here’s the very long story of this year’s cards…

I’ve always wanted to make a record, but I’m not a musician. I’m a graphic designer.

Mingering Mike's cardboard record

Several years ago, I came across a book about Mingering Mike, a young Washington, D.C. man who released more than 50 soul and funk records in the ’60s and ’70s. All of them were devoid of actual music. They were made of cardboard, tape, paint, and magic marker. That book put the idea of a cardboard record in my head.

Later, as the pandemic started, three other events brought the idea back to light:

Matt's gift card
  • First, I fixed my friend Matt Jorgensen’s turntable, and he made me a thank-you card with a paper 45rpm record in a sleeve made  from a cut-up screen-printed poster .
  • Second, I got our old Seeburg LPC-1 jukebox running again, and started making reproduction lettering. This led to a deep dive into my singles collection, AND a taste to expand my tiny side hustle.
  • Third, in the past few years, Matt and I have befriended a wonderful community of letterpress printers. In January, he convinced me to chip in to buy a vintage printing press. Since then, I’ve been at the shop tinkering and printing every chance I get.

In March, I officially established “Midwest Ephemera” as a legal entity. With an LLC and a printing press at my disposal, it seemed like prime time to pursue the record idea.

Making an ersatz record out of paper seemed like such an obvious idea, but I couldn’t find anyone doing it the way I pictured it. Once I started sourcing the various materials and doing the math, it became clear why: considering the variety of materials and processes involved, they were going to be roughly the cost of an actual record. That didn’t include design, typesetting, printing, cleanup, and assembly time.

But I was obsessed, I had to make it happen. Months of testing and scheming — and racking the brains of letterpress friends, (especially Bob at Skylab Letterpress) — followed. I knew it was possible, I just needed to learn how to do it. After a few tests, it became clear I couldn’t get realistic deep ‘grooves’ with polymer plates, so I enlisted Doyle and Paul at Devco, a die-cutter and foil-stamper in my neighborhood. They bought into my excitement, and with their help, I designed and ordered a (far more expensive) deep-cut copper die and we came up with a more efficient plan: They would deboss and die-cut the records and labels for me to print and assemble. This added even more expense, but my experience and machinery were no match for theirs, and it would save me many hours of work.

Keep in mind, I’m using mid-1800s technology, hand-feeding each sheet, once for each color and side, and the typesetting is done with tiny individual pieces of lead type. It’s all very time consuming, so their help made the rest possible. As Devco got to work on the “records,” I did everything else:

  • I printed 30 10-up sheets of jukebox title strips in red.
  • I locked-up perforating rule and perforated the title strips
  • I hand-typeset five title strips in 12-pt Airport Gothic and 8pt Bernard Gothic with 6-pt stars.
  • I hand-typeset the return address for the back of the envelopes
  • I hand-typeset the text for the sleeves
  • I set up the press with gold ink and printed the gold on 126 labels.
  • Then I printed the gold return address on 126 envelopes.
  • I washed up, re-inked with dark green, and printed 126 sleeves.
  • Then I printed the green over the gold on the 126 labels.
  • Then I printed the 5-up text on one column of the 30 title strips.
  • Then I printed it again on the other column. (faster to run 5-up twice through the press than to typeset all that small text 10x!)
  • Then I washed up the press again, distributed all the type back into its cases, and cleaned up the shop..

At that point, I felt like I was mostly finished, but there was still plenty of work to do…

  • I’d designed a complicated alignment jig to neatly attach the labels to the records, but Tracie suggested using a shot glass, and that worked better.
  • I added sequential numbers with my new tabletop Kelsey press (you’ll note the Kelsey rollers didn’t have enough pressure to ink the numbers, I’m still learning every day).
  • Tracie, M.K., Calvin and I signed all the sleeves.
  • Finally, I laser-printed the delivery addresses on the envelopes, packed everything into the envelopes, and added stamps.
look at those grooves!

Joe from Field Notes dropped them off for me at the Chicago USPS sorting center on Monday the 20th. A few people even got them before Christmas! In the end, they ended up costing about $10 a piece including postage (7.5″ square envelopes!), and again, that doesn’t include the dozens of hours of planning, design, typesetting, printing, and assembly.)

But… it was all worthwhile. I’m really excited about the piece and I couldn’t wait to share it with our friends. If you got one of these 126 invites, I hope you enjoy it, hang it on your tree every year, and think of the good times we’ve had together.

The finished record

All that said,
I have a favor to ask:

This project was great for me to learn and experiment and make a great holiday card, but it was also a (very big) investment in my (very small) printing enterprise.

Now that the dies are made and I’ve found some efficiencies that make them more practical, I want to make more of these. I have lots of ideas for options and enhancements (OMG look at these new foil-stamped prototypes!). They’d work great for wedding invitations, record store gift certificates, party invites, birth announcements, greeting cards, or rock show souvenirs. I can also print custom 7” sleeves for DJs or record collectors. I can print jukebox title strips to be used as business cards or digital download cards. Heck, I can do any of this stuff for ACTUAL bands or labels, I already have an LP project lined up for a great band, and I’d love to do more of that. And of course I can design and/or print anything else you might need. Please keep Midwest Ephemera in mind, and refer us to your friends!

Follow Midwest Ephemera on Instagram and Facebook.

Follow the Bedells on instagram: Bryan, Tracie, MK, Calvin, Hope.

Categories
MWE news

State of Mind, Dec. ’21

I last posted a general Midwest Ephemera overview about six months ago, so it seemed like time for an update. Looking back at the past year, Midwest Ephemera has come a long way!

As a quick refresher, I’m an experienced (old!) graphic designer who started producing jukebox lettering kits as a pandemic side business in mid-2020. In early 2021, a friend and I bought a printing press and letterpress printing equipment at an auction, hoping to fulfill a longtime desire to learn the craft. Since then, I’ve spent most of my spare time outfitting and organizing the shop, and getting my hands inky learning to print. In March, I incorporated an LLC, “Midwest Ephemera.” I have a creative and fulfilling full-time job and a very supportive family, so I’ve had the luxury of nights and weekends experimenting in the shop without the pressure of immediate commercial success. But the more I print, the more excited I get about it, and the long-term goal of turning this side-hustle into a self-sufficient business becomes more and more realistic.

To that end, I’ve started doing some commercial work, you can see a list of Midwest Ephemera’s projects here. I’m getting more comfortable with the process and materials, and better at predicting the time and expenses involved. I’m looking for more projects and products, and starting to convert this website from a “Jukebox parts” website to more clearly advertise all our services and sell our retail products to the public.

One particular high point of the year came just before Christmas… the completion of our family holiday cards, which served as a proof-of-concept for a product i’ve been dreaming about nonstop since we bought the press, something that I think will set the course for everything else we do. It was months of work, a lot of learning (with a lot of help from friends) and a huge financial investment, but I was thrilled with the result and I have so many more ideas that center around the general concept… (More on that project here)

All in all, it’s been a very rewarding year, I’ve learned more than I thought possible, created several pieces I’m proud to show off, and I go to bed thankful for all the support I have, and with a head full of plans for the future.

I can’t thank everyone enough… my family, friends, customers, and the dozens of printers that got me excited about letterpress printing and selflessly helped to outfit the shop and teach me the ropes. At my age, life doesn’t change much from year to year so this has been a welcome shake-up, and it’s wonderful to be learning something new everyday.

—Bryan, 12/30/2021

Categories
MWE news

State of Mind: June, ’21

I’ve been selling jukebox lettering kits for more than a year now, and Midwest Ephemera LLC has been an official entity for a few months. Seems like a good time to post an update, as an excuse to collect my thoughts, see where everything stands, and have a record for posterity. It may also help as notes for the annual report I need to file every year.

MWE P/N 0003, a birthday gift for Tracie

As far as the jukebox lettering goes, we now have four products that cover about a dozen jukebox models. Sales are consistent but slow, which is fine, we knew this wasn’t a growth market, but it’s nice seeing orders come in as people find us, and customers seem very happy with the product. Word of mouth really helps. It’s tempting to do a bit of advertising to see if that works, but at least I’m confident that anyone looking for jukebox lettering will find us. Interestingly, now that my products are out there, a few collectors have started listing NOS lettering on eBay, but I imagine that their supply will dry up quickly, and our kits are more practical for a hobbyist.

Matt’s new Vandercook 3

Big-picture-wise, I’m still not exactly sure where Midwest Ephemera will take me. I’ve been working at Field Notes/Coudal Partners for 23 years and don’t have any specific intention to leave. The jukebox lettering is (mostly) funding acquisition of letterpress equipment, and I’m taking time to learn the ropes of typesetting and printing. I’ve printed a few small projects, but most of my time at the shop (increasingly limited, I’m back in the office full-time now) has been dedicated to cleaning/fixing/organizing the three batches of equipment my shopmate Matt and I have acquired this year. (Matt is starting a separate company, “C’mon Home,” we’re sharing space and equipment) Here’s an inventory of our three big hauls:

  1. Chandler and Price 10×15 platen press, several chases, three motors, two homemade cabinets with about 40 cases/fonts, about 80 pounds of ink, assorted accessories, tools, spacing, chemicals, numbering machines, paper cutter, GBC binder, slug cutter, scale, composing stone. (March 6 & 13, Morris, IL)
  2. Cabinet with 150 galleys, lots of leading, perf, and quads, lots of random cuts and type, Two cabinets with 40 cases/fonts, brass spacing case, speed quoins (May 19, Berwyn, IL)
  3. Vandercook 3 Proofing Press and accessories, cabinet with 20 cases/fonts, several more unsorted fonts, several books, reglet and furniture cases (June 18, Evansville, IN)
Rebuilding frame of termite-damaged type cabinet… turns out I’m a woodworker now, too!

On top of that, we’ve bought/found/stolen pretty much everything else we need to get going. The C&P is up and running just fine, but the Vandercook (which is technically Matt’s, but graciously at my disposal) needs some reassembly and adjustment. I’ve cleaned the insects and mouse nests out of everything. I’ve patched up the the termite damage, and re-sorted and cleaned most of the type. I made draw-downs and labeled and sorted the ink, cleaned and oiled the speed quoins… I’m sure I could busy myself doing anything but printing for years to come!

Chase locked up in the C&P with business cards for a friend…

So, again, things are close to being ready, the real issue now is organizing the space, packing away type we’re unlikely to use, clearly labeling the rest, getting spacing, quads, reglets, and furniture organized… that’s the current priority. We need to be able to find what we need quickly as we work, and move around the space efficiently. As we figure all that out, I’ll sneak in some small fun projects for practice.

I know nothing’s ever perfect and we’ll never finish setting up, there will always be more to do, but I hope to have the shop looking and feeling more organized in a few weeks then I can start taking a few simple “real” jobs, and move forward on the Midwest Ephemera retail projects I have in mind.

Poster by my friend/teacher Erin Beckloff, which would imply that maybe I’m a printer now?

In summary, there’s work to do before we really get to work, but we’re getting there, and it’s pleasing to find that the bugs are all working out, and maybe I do know what I’m doing, or at least I know where to find the instructions. There’s always more to learn. It’s been exciting and rewarding so far and I look forward to whatever this turns into.

Categories
Projects

Customer Gallery

We love to see Midwest Ephemera (or original) lettering in the wild! Please send us photos of your customized jukebox and we’ll share them here…

Categories
Projects

AY/DS Text Now Available

Our long-in-the-works Seeburg AY Location Display text is now available on ebay, and we have confirmed it’s the same style used for the DS100 and DS160. We have limited stock of the first batch but more is already on the way, if it’s sold out on eBay, check back in a week or so. Thanks again for your support, we’re very excited to make this type available again, and we’re currently developing even more hard-to-find jukebox and record collecting accessories.

Categories
Projects

AY Type Test Run

Seeburg AY with custom text

Did you know the big Seeburg logo in your AY header was designed to be replaced with lettering? After all, Seeburg isn’t presenting the artist of the week, you are! We tracked down the original lettering and reproduced the text style with painstaking accuracy.

The red color in our first test was close, but not quite perfect, so we’re getting it all dialed in and it’ll be available soon. Thanks to Mike F. (from California) for beta testing it in his AY100! If you do happen to want AY lettering that’s a bit lighter than it should be (maybe your header artwork is a bit faded and you want the type to match!?) we have a couple of these prototype kits available at half price ($25). Otherwise, watch out for our final lettering kits to be available in a couple weeks!

Categories
MWE news

A New Name

If you’re a former customer, or came across an old post, or saw our packaging for jukebox lettering from “bryanbedell.com/jukebox”, you may be confused about our new name, “Midwest Ephemera.”

For years I couldn’t find the original lettering kit for my Seeburg LPC-1, so in early 2020, I did a bunch of research and made a set. After posting photos online, other people requested sets, so I made more, and started making kits for other jukeboxes. I’m a graphic designer with a good job, and these kits aren’t raking in cash or anything, but I started thinking about other jukebox and record-related printed ephemera I could design.

Meanwhile, earlier this year, a friend and I chipped in to buy a vintage Chandler and Price platen printing press. (What? You don’t have a 2,500-lb printing press in your basement?) Getting into the swing of very-old-school printing engendered even more ideas for jukebox/record collecting projects.

So it seemed like a good idea to incorporate my various hobbies, freelance gigs, and side hustles into an actual business. Thus, “Midwest Ephemera” is now registered as an Illinois LLC. I offer my services for your design, photography, or printing needs, with more hand-printed, lovingly-designed jukebox and record-collecting products on the way.

Categories
History Projects

The Mother Lode

When I acquired a Seeburg LPC-1 jukebox in 2001, the big empty space at the top bothered me: clearly there was supposed to be some lettering there. Once I picked up a manual, I saw I was correct, and it specified Seeburg Part No. 509072, the “Type ACK-2 Alphabet Case Kit.” I immediately set up some automatic notifications on eBay and waited.

I was still waiting nineteen years later, as the 2020 pandemic was kicking in. Finally, I resolved to finally make a set myself. I looked at the manuals, examined photos and YouTube videos, carefully measured the header, and identified the typeface Seeburg used. I laid out a full alphabet with numbers and some extra characters and dingbats that I thought might be useful. Knowing what I know about design and printing, I reverse engineered how I imagined Seeburg had manufactured it in the sixties. Assuming that it was originally screen-printed, I knew digital printing would match the color and texture and be a lot more cost-effective for a small run. So I contacted a printer and had one set digitally printed on acetate. I cut it out by hand, which took a lot of time and patience, but it looked great!

After I posted photos of this first set on Facebook, several other LPC-1 owners expressed interest in buying a set of their own. One forum member (Thanks, Michael!) wrote to let me know that that his LPC-480 used the same type, but in blue, and he had found one “S” in the bottom of his machine.

prototype S vs original LPC-480 S

He mailed it to me for reference and I was delighted to see that my prototype set was VERY close to the original. my only miscalculation was the type size, mine were a bit larger than the originals (see photo above). It even turned out the method I used to mark the crop lines was nearly exactly the same way Seeburg had done it. So with a few adjustments, I made my first batch of lettering kits, both in white for the LPC-1 and blue for the LPC-480.

A couple months later, after I’d built a website and had sold several kits, one of my customers sent an ebay link to the auction I’d been dreaming of since 2001. A collector in Texas was selling a big set of lettering acquired from a retired Kansas jukebox technician. It even included some original packaging, and a large wooden storage box.

Hilariously, the seller had quoted my website in his listing, calling me “the expert” on this type of lettering, which is true in that no one else really cares about it, but I’m sure there are plenty of people out there with more firsthand knowledge (I’d love to hear from them!). I immediately contacted the seller, and he was happy to work out a deal with me, knowing I’d make good use of it. A week later a carefully-packed box arrived, and I excitedly dug in…

The bulk of the collection was two boxes labeled “509075 Alphabet White” which turned out to be the Seeburg LPC-1 type, and “485875 Alphabet Red,” the red block type I didn’t recognize. These letters were sorted into small envelopes containing 25 unused letters each.

Most of the white type (and some of the red type) was packed in custom Seeburg manila envelopes (judging by the part numbers, the red type was older, so probably sometime in the 60s, Seeburg started using the custom envelopes). I’d hoped there’d be at least one envelope for each character, but of course that wasn’t the case, there were several envelopes of some letters, and none of others.

The red type was really neat-looking, and the tiles were the same size as the LPC lettering, but I had no idea what it was for. It was my guess (based on the typography and the part number) that it was for an older jukebox. Unlike the LPC lettering, it was printed in transparent ink, so I assumed it was backlit. I set it aside for the time being, and moved on to the third box.

The third box, about the same size as the first two, was not nearly as organized. This was all used type that had been salvaged from old machines. Some was organized into leftover direct-mail and Publishers Clearing House envelopes, but most of it was piles of loose letters. Along with white and blue LPC lettering, there was a lot of RED type in the “LPC” style. I’m still unsure what machine this was used for.

Some envelopes contained letters removed from jukeboxes in a specific venue. Some contained a giant mess of characters. One was labeled “C for Mr. Blue” and contained several blue LPC C’s that were smaller than the others. It took me a while to piece it together…

It didn’t say “Mr.,” it said “Mc.!” I guess the abundance of Irish-owned establishments warranted a special small-cap “c.” That was the only character I came across in this whole collection that I hadn’t been including in my sets! I made a note to add those to the next run.

Finally, the storage box: It appears to be made specifically for this lettering, with each section carefully labeled, but it’s unclear if it was handmade by a distributor, or made and sold by Seeburg. It’s very well-engineerd, with a metal hinged lid that flips up. It’s angled back a bit, so the type stays in place when it’s mounted on a wall, which this one apparently was at some point. The outside of the lid and box was painted-over at some point, so I’m unsure of the original finish or if there were any markings on it, but the inside of the lid is unpainted blue-tinted anodized steel with a yellowed label glued in place:

At first, this felt like the answer to all my questions, but with time, it’s only added more. Note that it cites part number 509076, and is marked as part number 509077 (close to the white LPC kit, “509072” and the SC-1 Consolette kit “50988”). The best I can figure, the “Alphabet Kits” listed in the manual were NOT for end-users (club owners) but for distributors, who would presumably buy this large storage box that included a starter set of lettering, and could be refilled as needed by ordering 25-pack envelopes. That makes sense, as the distributors would install the lettering when they installed or serviced jukeboxes on-site. It’s possible this storage case was for an entirely different Alphabet Kit, or perhaps that part number is for the box itself, which could be used to store any Alphabet Kit. And, again, it’s even possible that the box was home-made and the label was just a sheet of paper that was glued into it. If anyone out there has a comprehensive Seeburg parts listing, I’d love to see it.

All in all, after my son and I spent a full evening cleaning and sorting the type, there were a few thousand letters and numbers and punctuation marks, but not a complete set of any of the LPC colors, ha. In any case, it gave me a good idea how the lettering was made, packaged, and distributed, and I did find at least ONE example of each character (as far as I can tell, numbers weren’t made) of the block red alphabet.

Oh! Almost forgot, I spent days trying to figure out what that block text was for, and eventually I tracked it back to the earlier (I was right!) Seeburg AY-series jukeboxes. But looking at photos, I couldn’t figure out where it was used. Then I found a PDF of an old sales brochure, and saw that the “Seeburg” logo at the top could be removed and replaced with the lettering!

So I’ve spent the last couple months redrawing the type in my spare time, and that will be available soon for AY owners!

The main mystery that remains is what the red LPC-style type is (it occurs to me just now that maybe that is part 509076?). There are a lot of jukeboxes built around that same platform in the mid-to-late sixties, I suspect the Stereo Showcase, Discotheque, Electra, or Phono-Jet, hopefully a customer or someone else who comes across this story will point me in the right direction!

Hopefully this journey was as exciting for you as it was for me! I know 60s Seeburg reproduction jukebox lettering is a very small market that’s never going to make me rich (if I sell another several kits, it might cover the printing, and what I paid for this auction!), but this project gave me something to focus on and helped keep the Covid-19 blues at bay. It’s all been worth it to hear from a handful of happy customers that have been looking for these lettering kits for years.